Development

• Dates/calendars for rekos
• Miss order for a shopper
• Miss orders for a seller
• Apple Pay subscription
• Receipt Emails
• Subscription Gate
• Location filter for main page
• Orders for Sellers
• Stripe onboarding for Sellers
• Optimize assets
• Profile information (Name, contact info) - Check with Apple guidelines
• Make map filter based on visible region, not location
• Allow a deferred seller onboarding flow
• [-] Migrate email from MailJet to AWS SES
• [-] Seller validation based on history -> Lambda
• [-] Mark order complete reminder
• Refunds
  • Browse old orders
  • [-] Report issue -> Platform review
  • Request Refund
  • Refund notification
  • Seller issues refund
• [-] Seller account creation
  • Handle return url
  • Check for account validity
  • Check for account before item creation
  • Allow deferred account creation
  • Handle stripe status of extra steps needed
• [-] Stripe Purchases
  • [-] Validate seller account exists before checkout (Lambda)
  • Customer Onboarding
  • Initial Payment
  • Payouts to businesses
• Account deletion

TO Investigate

• Shopper main page nearby rekos not loading sometimes
  • Location isn't available yet.
• Clunkiness around the subscription flow in shopping cart
• [-] 🔥Investigate errors from KISSmetrics error report — Apple Sign In, AccountView code redemption failure, LocationProvider update failure, and CreateStripeCustomer function. 7 users hit 36 errors last quarter. Sign-in errors may be blocking new user registration.

Marketing

• [-] Add more content to landing page
• [-] Create farmer's landing page
• [-] 🔥Broaden farmers.reko.day language beyond produce — cottage food makers, bakers, jam/sauce/fermenter producers. Currently produce-only copy makes the segment pivot fail at the verification step. See Segment Pivot Plan.
• [-] Set up targeted FB Ads
• [-] 🔥Do a white glove reko by march
  • Send initial call for sellers email.

Business

• [-] Establish Rekos in home town
• [-] #rekoday ⏫ 🛫 2026-08-19 Reach out to folks Deb Liu mentioned to crack the farmer problem
• [-] #rekoday 🛫 2026-08-19 Evaluate Segment Pivot Plan for valuable work
• Fayetteville Farmer's Market
• Terms of service for reko day
• [-] 🔥Review TOS for regulated-product risk before onboarding raw milk / similar sellers (Smiths Ridge Microdairy is a live prospect). Needs: exclusion or indemnification clauses, seller attestation of state-law compliance, buyer-facing risk disclosure for raw milk, insurance review.