Did you know something like 70% of all new products fail? So as you set out to build and launch your next product, what are you doing to be in that 30% that succeeds?

There are so many challenges that you face when building a product:

  • Contending with a leader's pet idea
  • Too many stakeholders asking for too many things
  • Not enough time or budget
  • Development is too slow and sloppy
  • Not enough time for research
  • Too much red-tape
  • And so much more...

The articles here are for product managers who are serious about launching a successful product. They show how to do customer discovery well, break work down, partner closely with development teams, and get stakeholders aligned.

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