So You Want To Launch a Product

Sep 20, 2022

Everyone loves thinking about all the features their new software product will have, but many other elements need that same level of attention. I am guilty of missing some of these myself or at least putting them off too long. Here is an incomplete list of the “other stuff” you may need to deal with if you want to launch a product.

Terms of service
End-user license agreements
Payment processing
Account deletion
Landing page
Email service
Email list/newsletter software
Advertising budget
Campaign tracking
User analytics
Product KPI tracking
Bookkeeping for taxes etc.
Customer support email
Customer support phone
Issue tracking
Regulatory compliance
Coupons or promotional offer capabilities
Onboarding or first-time wizards
In-product help or knowledge base
Performance instrumentation and alerting
Disaster recovery
Data backups
Account or data migration plans
Versioning
Publish update notes
Cross-browser or cross-device testing
Referral capabilities
Launch-week plans
Social media automation
Calendar of related trade shows
Sandbox or demo environment
Free-trial capabilities
Contract template for B2B
Invoicing
Reports for ongoing capitalization or operational budgets

Not all of these are required on the day you launch, but over time, they will likely pop up as important. Like most things, though, the more you go through the process of launching a product, the more these items become intuitive instead of having to think through them.